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How to Effectively Market Your Book
Indie-publishing news, education, and resources from 1106Design.com
How to Effectively Market Your Book
In our last blog post, we talked about the pros and cons of contests and whether they're worth the money. In it, we mentioned how entering, and primarily winning, contests can be great for publicity and promotion. However, there are other avenues of marketing that are more effective, which we'll explain below.…
Click here for some tips and tricks to help you market your book.
In case you missed it…
Should Writers Join Contests?
Click here to learn more about what makes some contests worth the fees and what should make you avoid others.
IngramSpark: 6 Different Ways to Earn Author Income
"Selling actual books is only one way authors can earn income. Here are some others."
Alliance of Independent Authors: Publishing Terms Indie Authors Need to Know
"Brush up on self-publishing terminology before starting your publishing adventure!"
Writer Beware: Beware Bait and Switch Scams
Bookselling University: The Essentials of Book Design
“In my webinar with Brian Jud, I cover what makes a book cover successful, how to choose the right designer, why interior design matters, and how quality interior design can help you and your buyer.”
Writer’s Digest: Writing Your First Draft in a Month
On October 20 from 1pm-2:30pm EDT, literary agent Katie Shea-Boutillier will share her expert knowledge to help you learn how you can effectively write your first draft in a month…without losing your sanity.
This webinar is for writers at all stages, including those looking for encouragement and/or guidance to start and finish their first draft, those looking to learn better time management skills, those wishing to hone their storytelling skills, and published authors looking for a new challenge.
Topics covered will include how to…
Choose the right book idea
Develop engaging characters
Determine the setting
Decide the overall message and most compelling hook
Write the synopsis, navigate plotting issues, and select the right scenes to write
Properly manage your time
Stay on track without depriving yourself of breaks
Each registration comes with an archived version of the program and the materials for one year, whether you attend the live event or not, as well as the ability to chat with the instructor during the live event.
You can enroll now for $89.99.
Call for Entries: 2023 Independent Author Network Book of the Year Awards
Recommended by the Alliance of Independent Authors, the 2023 IAN Book of the Year Awards is an international contest open to all English language print and ebooks available for sale. Small presses, mid-size indie publishers, university presses, and self-published authors are welcome. There are 50 fiction and non-fiction categories. Authors retain all rights.
Six titles will be named the 2023 Books of the Year.
One book will be named the 2023 Grand Prize Book of the Year and will win $2,500 in cash.
Winning titles will be shared at the IAN Facebook page (over 120K fans) and Twitter page (575K followers).
An Outstanding Book (category winner) will be awarded in each category with recognition of Finalists.
The contest opens on October 15, 2022 and closes on August 15, 2023.
$49 for the first category and $35 for each additional category.
For IAN Members: $39 for the first category and $30 for each additional category.
Call for Entries: Bram Stoker Awards
Halloween is only a stone’s throw away, so it’s only apt to mention the Bram Stoker Awards—the premier awards in the horror genre. The intent of the awards is to recognize the best in horror. Though backed by the Horror Writers Association (HWA), you don’t need to be a member to submit your work. There are eleven consistent categories, including long fiction, long nonfiction, novels, and graphic novels. Any work of horror first published in English may be considered for an award during the year of its publication.
Works can become nominees for the awards through two paths. In one, members of the HWA recommend worthy works for consideration. From these recommendations, a preliminary ballot is compiled for each category. In the other, a jury for each category also compiles a preliminary ballot, and two rounds of voting by HWA Active members determines the Final Ballot (the nominees) and then the winners.
The winners are announced and the Bram Stoker Awards are presented at a banquet. Lifetime Achievement Awards are sometimes presented to individuals whose entire body of work has substantially influenced the horror genre. The Bram Stoker Awards trophy itself is a masterfully sculpted eight-inch haunted house. When the doors are opened, they reveal a bronze plaque engraved with the name of the winning work and its author.
There are two submission periods:
January 1 through November 30, 2022 — For all works published between January 1, 2022 and November 30, 2022
December 1 through December 31, 2022 — For all works published between December 1, 2022 and December 31, 2022
Check Out Our Services
8-Week Author Marketing Coaching
You’ve put your all into your book. Now it’s time to let the world know about it. This eight-week program includes eight, one-hour Zoom video chats with our book marketing expert, who will be available by email between coaching sessions. These one-on-one sessions are completely customized to YOUR needs. This is an embarrassment-free zone. Whatever your marketing and social media knowledge, we’ll help build on your current skill level.
Our book marketing expert will:
Evaluate your current marketing efforts
Assist in the set-up of your social media channels
Help set up resources for curating, creating, scheduling, and analyzing content
Discuss trends, tips, and tricks to help your posts gain traction
Introduce you to pay-per-click advertising
Discuss holiday and year-end sales strategies